INV 282

INNOVATION ENGINEERING^® II: EXPRESSING INNOVATION

Credit hours: 3
Gen Ed credit: Writing Intensive
Prerequisites: None; INV 280 recommended

INV 282 Expressing Innovation combines elements of several disciplines: the clarity of journalism, the precision of professional writing, and the expressiveness of creative writing. Attention to narrative power of visual imagery as well as text; emphasis on writing as a tool for innovation, from idea creation and prototyping through persuading a target audience. Students will gain ability and personal confidence in writing persuasive e-mails, memos, promotional and informational brochures and presentations. Coursework will be grounded in real world case studies. Challenges will include guests from businesses from the local and state community seeking ideas for new marketing messages, products and services. This course follows INT 280; here we will translate big ideas into words that persuade others to take action.